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February 11, 2026

Pepsi vs. Coca-Cola: Video Hooks, Themes, and Engagement Edge

Comparative Benchmark: Pepsi vs Coca‑Cola Video Performance and Thematic Drivers

Beverage IndustryVideo MarketingBrand Strategies
Price CutsManufacturing ScaleHealth ImpactsCultural IntegrationTeaser HooksFace ThumbnailsKnowledge ClaimsTopic Coherence

«Hayat» Production PonchToma ft Andranik ft D’Litte - Ես ու Դու, Ամառը ու Պեպսին / Yes u Du, Amare u Pepsin

Chino El Don Chino El Don - Coca Cola ft Big Los & Benni Blanco

Coca-Cola Coca-Cola | Get the Feeling

Captain Discovery How It’s Made: Pepsi, Lay’s Chips, Soda Ice Cream

Eurodollar University BREAKING: Pepsi Just Triggered a National Warning

Unreported World Mexico’s deadly Coca-Cola addiction | Unreported World

Summary

This report is generated from research on the following videos, based on the requirements set in Video Deep Research.

Analyze selected videos,

  • My goal is 🆚 Video Benchmarking

  • Comparison metrics & requirements: ❤️ Engagement performance, 🎯 CTR Performance, 📖 Knowledge Snap, 📝 Content Topics, 🪝 Hook Performance

Default platform thumbnailVideo thumbnail

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Default platform thumbnailVideo thumbnail

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+4

Key Takeaways

1.

2.

3.

4.

5.

Video Comparison

Group A:

3 videos

587.2k

Ave Views

2.2%

Engagement Rate

354

Avg Comments

2.7k

Avg Likes

17 min

Avg Duration

Other Data

0

Proportion of Titles With Question

0.67

Proportion of Thumbnails Showing Face

1.67

Average Knowledge Claims in First 30s

2.33

Average Topic Clusters Per Video

1

Proportion of Videos With Teaser Hook in First 15s

Video Assessment

Clarity of Early Value Proposition

8

Hook Creativity and Phrasing

9

Title-Thumbnail Persuasiveness

7

Topic Coherence and Distinctiveness

8

Thematic Drivers of Sustained Interaction

7

Key Knowledge

1.Price Reduction as Consumer Signal

1

2.Public Admission of a Strategic Reversal

1

3.Manufacturing Scale and Precision Controls

2

4.Brand Used as Cultural Metaphor

1
Topics

Consumer Pricing Strategy

Macro Economic Signaling

Beverage Manufacturing & Automation

Snack Production and Quality Control

Brand Integration in Popular Culture

Knowledge Snap

Immediate Price Cut Magnitude

Pepsi reduced entry prices on core products, citing cuts up to fifteen percent.

Daily Global Consumption

The film claims PepsiCo delivers over one billion servings every day worldwide.

Bottling Speed in Plain Numbers

A single production line can bottle roughly 600 units per minute.

Brand as Romantic Device

A song lyric repeatedly likens a loved one to 'Pepsi', using brand imagery emotionally.

More...

Group B:

3 videos

10.0M

Ave Views

0.7%

Engagement Rate

12.1k

Avg Comments

64.4k

Avg Likes

10 min

Avg Duration

Other Data

0

Proportion of Titles With Question

Proportion of Thumbnails Showing Face

1.33

Average Knowledge Claims in First 30s

2

Average Topic Clusters Per Video

0.33

Proportion of Videos With Teaser Hook in First 15s

Video Assessment

Clarity of Early Value Proposition

8

Hook Creativity and Phrasing

7

Title-Thumbnail Persuasiveness

6

Topic Coherence and Distinctiveness

5

Thematic Drivers of Sustained Interaction

7

Key Knowledge

1.High National Consumption

1

2.Declared Diabetes Emergency

1

3.Water Extraction Concerns

1

4.Cultural Entrenchment of Soda

1

5.Ad: Visual Call-to-Action

1

6.Music Video Brand Mention

1
Topics

Sugary-Drink Consumption & Health

Corporate Water Use & Resource Rights

Cultural Integration Of Brands

Short-Form Branding & CTA

Music-Led Brand Mentions

Knowledge Snap

Per-Capita Consumption Snapshot

Locals consumed over two liters of Coca-Cola per person per day on average.

Water Safety Test Finding

Incubation of river samples produced color changes, indicating high E. coli contamination.

Music Video CTA

The music video closes with an explicit verbal prompt encouraging subscriptions.

More...

Summary

Common Elements

1. Early Knowledge Claims

Both groups present concise knowledge claims within the first 30 seconds (Pepsi: 1.67, Coca‑Cola: 1.33), signaling an early-information strategy to capture attention.

2. Cultural Brand Positioning

Both collections use brand imagery in cultural contexts (songs, social status, local narratives) to sustain engagement beyond product facts.

3. Compact Topic Clusters

Videos in both groups average roughly two topic clusters per video (Pepsi 2.33, Coca‑Cola 2.0), favoring focused, multi‑point narratives rather than long, single‑thread pieces.

4. Low Use of Question Titles

Neither group relies on question‑style titles (both show 0.0 proportion), so title-driven curiosity is not the primary CTR lever.

5. Music and Visual CTAs

Both groups include music-led content and explicit or implicit CTAs in scenes, using audio/visual cues to prompt subscriptions or emotional connection.

Key Differences

1. Hook Performance and Early Retention

Pepsi: Pricing, Production, and Cultural Use delivers teaser hooks in 100% of videos and scores higher on hook creativity (9), indicating stronger first‑15s retention.
Coca‑Cola: Cultural, Health, and Brand Expressions shows teaser hooks in only 33% of videos and scores lower on hook creativity (7), suggesting weaker initial pull.

2. Title/Thumbnail CTR Signals

Pepsi: Pricing, Production, and Cultural Use uses face‑forward thumbnails more often (0.67) and rates title‑thumbnail persuasiveness higher (7), supporting better CTR potential.
Coca‑Cola: Cultural, Health, and Brand Expressions has no measured face thumbnails (null) and a lower persuasiveness score (6), implying room to improve visual CTR cues.

3. Nature of Knowledge‑Snaps

Pepsi: Pricing, Production, and Cultural Use emphasizes concrete operational and commercial facts (price cuts up to 15%, 1B servings/day, 600 bottles/min), delivering high information density early.
Coca‑Cola: Cultural, Health, and Brand Expressions emphasizes public‑health and resource narratives (per‑capita >2 L/day, E. coli water findings, water extraction concerns), trading some immediacy for contextual depth.

4. Topic Coherence vs. Thematic Breadth

Pepsi: Pricing, Production, and Cultural Use scores higher on topic coherence and distinctiveness (8) and presents tightly linked themes (pricing, manufacturing, cultural metaphor).
Coca‑Cola: Cultural, Health, and Brand Expressions shows lower topic coherence (5) but broader social and health themes that can engage policy and advocacy audiences.

Other Conclusions

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