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How Trends Ignite and Spread Online

What a trend is and why it spreads

Social MediaViral TrendsContent SpreadDigital Influence
High-Follower InitiatorsSmall-Account AmplifiersInitial ExposureWidespread SharingTrend MomentumVideo ReachContent VisibilityTikTok Analysis

nessyeter Sorry 🤷🏼‍♀️ #fy #fürdich

Summary

1. Executive Summary

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Key Takeaways

1. Big accounts often start trends

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2. Small accounts amplify reach

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3. Trends need both start and spread

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Video Spread Analysis

Initiator Roles: high-follower vs small accounts

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